A finished identity from 2018
The logo and visual language were developed by LenaMcCoder Branding Agency in 2018. Uzbek colour palette, Eastern ornament, care for the shopper. Treated as a starting asset, not a redesign target.
Brand image
Uzbek color palette. Eastern ornament. Care for the shopper. Halal meat, freshness, greens, bread. Family, market, tandoor.
Application
Storefront · private label packaging · staff aprons · price tags · in-store navigation · mobile app · social. Every artifact continues a single visual language.
Download the brand book
Two official documents in the classic brand-book format: a description of the visual symbol with brand slogans, and a full corporate identity manual. Prepared for partners, suppliers, contractors, designers.
Open the Chapan brandbook
A single source for the brand: philosophy, voice, logo system, colour palette, typography, applications, photography. The same content as the original 2018 Russian brand book, redesigned for international partners and suppliers.
